Overview
Carol Shaw, one of Hollywood's most sought after makeup artists, created LORAC as a way to put the glitz and glamour of red-carpet beauty into the hands of women all over the world. LORAC Cosmetics sold their products through many distribution channels, however, never had an e-commerce website of their own. The new website would require various integrations with LORAC’s own payment processor, state tax service, and their inventory/shipping tracking system.

Challenges

1.	Integrate with an inventory tracking system built on older technology.
2.	Provide a fully customizable e-commerce website.
3.	Provide the ability to control each page's title and meta tags for SEO optimization.

Solutions

1.	Work with internal designers to develop site imagery and information architecture.
2.	Integrate with LORAC's various service providers and their internal inventory tracking system.
3.	Provide LORAC with a fully customizable website complete with a robust content management system and product management.

Results

LORACcosmetics.com was released in February of 2008. The site has been a big success for LORAC. Over the past year LORAC has focused more of their attention to offering deals and advertising which in-turn has increased daily traffic and conversions.

Technology

1.	Windows 2003
2.	MS SQL 2005 Server
3.	IIS 6.0
4.	ASP.NET
5.	C#.NET
6.	.Net Framework 3.0