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J.D. Power and Associates
Overview
The vision of the J.D. Power and Assoicates Power Information Network (PIN) corporate web site initiative was to provide a marketing tool and portal for current customers to access up-to-date company and product information via the Internet. PIN would be able to update sections of the site via an administrative module (CMS) to keep content current.
Challenges
| 1. |
Create a look and feel to accurately reflect PIN’s branding. |
| 2. |
Encourage dealers to enroll in PIN online. |
| 3. |
Develop a site that is "low maintenance," so content can be easily updated by a limited number of staff resources. |
Solutions
| 1. |
Developed a creative strategy that clearly defined PIN’s target audiences and desired image. |
| 2. |
Created specific calls to action to drive users to the enrollment section through the use of product teasers and graphic callouts. |
| 3. |
Developed a content management system to manage frequently updated sections of the site such as Products, Enrollment Forms, and Testimonials. |
Results
| 1. |
Design – Used stylish visual elements of the driving experience in the compositions to attract attention and properly reflect PIN's corporate branding. |
| 2. |
Usability – Created intuitive navigation structure and DHTML menus to all users to quickly navigate to important site sections. Also used strong graphical calls to action. |
| 3. |
Content management system – Created ability for three (3) levels of administrators with different publishing rights to successfully manage site content. |
Technology
| 1. |
Windows 2000 |
| 2. |
IIS 5.0 |
| 3. |
MS SQL Server |
| 4. |
ASP |
| 5. |
DHTML |
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